1. The most valuable digital consumer according to Nielsen are social, local and… mobile. (infographic by Nielsen: The Most Valuable Digital Consumers)

    The most valuable digital consumer according to Nielsen are social, local and… mobile.

    (infographic by Nielsen: The Most Valuable Digital Consumers)

  2. Cue the Music: Driven by Digital, Music Sales up in 2011 - Nielsen →

    Love the stats on vinyl and Record Store Day!

    Nielsen:

    • Vinyl sales increased 37 percent in the beginning of 2011 over the same period last year.  […]
    • 2011 saw the most successful Record Store Day in the even’s four-year history. Album sales at independent record stores increased over 39 percent the week of Record Store Day (April 16) […]

  3. Global Audience Spends Two Hours More a Month on Social Networks than Last Year - Nielsen Wire

    March 19, 2010

    On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year. While the U.S. boasts the largest unique social networking audience, Italian and Australian web surfers led the way for average time on site with more than six hours each in February.

    Social Network Usage By Country / Feb 2010
    Home & Work Country Time per Person
    (hh:mm:ss) Average 5:27:33 Italy 6:27:53 Australia 6:25:21 United States 6:02:34 United Kingdom 5:50:56 Spain 4:50:49 Brazil 4:27:54 France 4:12:01 Germany 3:47:24 Switzerland* 3:26:00 Japan 2:37:07 Source: The Nielsen Company

    *home only

    Overall, the active unique audience to social networks grew nearly 30%, from 244.2M to 314.5M in the last year. In the U.S., the average active unique audience grew to 149.M from 115M in February 2009.

    global-social-audience

    Across the 10 countries measured, Facebook drew the largest active unique audience globally and claimed nearly three times the sessions per user of MySpace, the next closest network. Facebook users also spent more time per session, logging nearly six hours per user across the globe.

    Global* Social Network Traffic / Feb 2010 Web Site % Reach of Active
    Social Users Sessions per Person Time per Person (hh:mm:ss) Facebook 52% 19.16 5:52:00 Myspace.com 15% 6.66 0:59:33 Twitter.com 10% 5.81 0:36:43 LinkedIn 6% 3.15 0:12:47 Classmates Online 5% 3.29 0:13:55 Source: The Nielsen Company
    *United States, Brazil, Australia, Japan, France, Germany, Italy, Spain, Switzerland, United Kingdom

    Unique audience represents active usage, not overall membership of social networks

    Tags: Australia, Brazil, Facebook, France, Germany, Italy, Japan, MySpace, social networking, Spain, Switzerland, Twitter, U.K.

    via blog.nielsen.com

    According to Nielsen, Italy is the country that spends the most time per person on social networks.

    Posted via web from barbarars | Comment »